It’s a tough world out there!
In the current climate of tough competition, your companies brand has to be at its strongest. I have realised from years in the design industry that when marketing say “brand is everything” they really do mean it.
Of course most small businesses will not have the budget to get their brand out there but on a small scale brand is still important. It helps public perception and when you have a particular style, use certain guidelines, your customers will start to feel at home.
A good brand will work from the bottom up, a customer of yours might be searching for your details through a wad of paper and when they come across your headed paper/previous invoice, you are instantly recognizable. This helps communication, improves relations and eventually leads to sales.
Public perception of brand is more important than ever, in nature we apply ourselves to groups and are judged them, even if we like it or not, and in some respects design serves a purpose to categorize your business. Are you cool? or are you….. not so cool?
Simple little things can transform your business into something with a bit more bite, a bit more leverage when it comes to winning that all important contract.
What’s in a logo?
If your logo contains fonts such as Comic Sans and other cartoony fonts, are some of your new customers going to take you less seriously? You might think it’s crazy but research has shown in the past that font type on company logos does have an impact on how people perceive your company. Take Comic Sans for example, it is a free font usually used for home poster design, as it’s not as conventional as something like Arial it’s often used for fluffy letters and other unprofessional documents. A customer seeing Comic Sans on your website or even worse on your logo might have those connotations, but perhaps they wont, after all everybody is different.
The bottom line is, try to think how your brand is communicating with your customers, is it saying what you want it to say, do you look like a low budget operation?
ADD Creative are experts in branding and brand awareness, we can look at your current brand and give you options to improve and communicate in a far more lucrative way.
