Customers often ask if we have an image library or where they can get ideas for text type and logo ideas to give to us. We create logos from scratch but sometimes a client wants a certain direction but does not know how to describe it or give direction on their idea.
We generally give our clients a list of various sites and resources that might be useful to them when it comes to choosing typefaces for print, web and also colour ideas and logo ideas.
Different Types of Logo
Sites like Brands of the world give inspiration and direction, it is always good to look at what other people have done and what else is out there. This is not a copying exercise, its a critique. You can look and study other logos and styles and ultimately pick and choose some great elements when creating your own idea, you are able to see what does not work, what might work and then give yourself a clearer picture of what type and kind of logo you want.
A great logo inspiration site is Logo Pond which features a vast array of different logo styles and treatments, its always good to have a look there and see if anything really stands out for you as inspiration.
Free Image Libraries
A huge proportion of our customers came to us without having any images or without the budget to shoot specific images for their web site. Image libraries are really the only solution for good quality images and there are generally two types, completely free for commercial use (in most cases, but check the agreements) at the Stock Image Exchange and then pay as you go image libraries such as istockphoto. You can browse the libraries there to look for some professionally shot images, the quality on iStockphoto can be very impressive, whereas SXC generally are more amateur but even so you can find free high quality photographs which might do the job.
Our advice is to have a budget for photography, it can make a good site look great, just with some well chosen images which will compliment the design and the impression your company is trying to portray.
Colour Palette and Colour Ideas
Choosing colours can be tricky, and after all, colour preference and tone is subjective, much like most design, but there are of course natural matches and blends of colour which just work really well. It is best to stick to what the wider public like and what suits your brand and your company. We use a few resources here for colour ideas and matches, from inspiration to a decisive colour picker which we can ask the client to match their exact colour they want, this allows them to be precise in regards to what shade or tone of colour they want. This has proved very useful over time and really lets the customer be a integral part of the design process.
Inspiration is everywhere, but there is always a case to be made from seeing what your competitors do and making sure you do it better. Resources are there to be used for ideas, drafts and concepts and they trigger creativity to help us create your logo, match your colour styles and give you the brand you need. All our logos are unique and bespoke as we also take inspiration from the you and how you want to present yourself, in fact sometimes there is no need to use resources if the direction is clear and well thought out.
Make notes, scribble, sketch and annotate….. creativity is free.