The Milton Keynes Web Design Blog

A mish mash of ideas, suggestions and thoughts from ADD Creative Web Designers in Milton Keynes

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Archive for June 2009

Will a website get me new customers?

This is one of the common questions we get asked as web designers, to answer it can be quite difficult as every business is different and some business obviously do not need an internet presence. However you would be surprised at what new revenue a website could give you.

As a consumer yourself, you need to be in the mindset of your customers, it’s very rare that customers will just look at one place when choosing where to spend their money, look, functionality are  important because we all know, impressions last.

How does a new website or reworked website make me more money?

Quite simply, we can design sites that engage the customer in intuitive ways that will hopefully lead them to contact you. Style, presentation are key but also how your content is managed, placed and written play big parts. In the current days of the browser wars, sites sometimes display ever so slightly different, in some cases the difference is dramatic, maybe causing the pages not to display as intended, how do you think a customer reacts when they go to your site but it doesn’t show images or boxes correctly, or even text?

We make sure we do the very best to get websites working cross platform in all browsers on PCs and Macs. some designers only worry about the big share browsers. We know that every browser has its quirks and we try to iron out any problems, can you say your website works perfectly on all browsers? You might be surprised. It can be a clincher for getting a customer.

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How Much Should a Web Site Cost?

It is the holy grail of being a web designer, the perfect price plan, what is it? The answer is it does not really exist. You can have a website for as little as £99, although this is a one page information site, it is still bespoke and designed to suit your business it will only do so much.

What goes into a web page?

If you think about all the little boxes, areas, images, backgrounds and textual content, it all amounts to a complex layout which might take someone 30 minutes in paint (although we prefer Photoshop 🙂 ) to create. The magic is slicing, styling and profiling the page in the code.

Curved boxes, lists, placing of text are sometimes not simple three click procedures like it is in flat graphical design. In some respects the web page has dimensions, layers, and interaction. These take time… and time really is the key factor.

Most web design companies who offer the common, Bronze, Silver and Gold packages that you see with set number of pages are usually using templates, with bespoke website design pricing is done based on what the client needs, not done to a strict code and stretching or squeezing content just to fill a page quota.

Although these can serve  a purpose to some extent, is it really how you want to reflect your business? That you settle for templates? It might not show you have invested time and effort into communicating to your brand to your customers.

How much work comes through my website?

Of course it depends if you are selling directly or selling a service, but you would be surprised if you have a good clean working brand driven website, it will generate revenue in time. The web is everywhere these days, you cant really escape it, information is key and if people find your business, like what you do and you give them every reason to use you, you should find things pick up nicely. It’s all about ROI (Return on Investment), think carefully about your budget but don’t tighten it too much or it could backfire.

We generally price on h0w many man hours the project takes, the more complex the greater the price. We do offer workarounds and other ideas to try to keep costs down and simplify your ideas to make things easier.

Please keep reading the BLOGS and checking back for more insight into what goes into this interesting industry and what twists and turns await us.

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